Scaled Email Marketing

Client: Summit For Stem Cell

Case overview

How Target Heart LLC Scaled Email Marketing for Summit For Stem Cell While Ensuring Compliance

Objective: Expand email marketing reach, improve engagement rates, and drive attendance to educational webinars while maintaining full compliance with CAN-SPAM and HIPAA regulations.

Industry

Background

Summit For Stem Cell is a non-profit organization dedicated to advancing research and wellness programs for individuals affected by Parkinson’s disease. Despite having a dedicated community, the organization faced challenges in expanding its outreach, engaging households affected by Parkinson’s, and ensuring regulatory compliance while scaling its email marketing efforts.

Challenges

Limited Email List Size:

The organization needed to expand its reach to connect with more families and individuals affected by Parkinson’s. With less than 25,000 subscriber email addresses in its database, it was ready to expand nationally. The campaign added 300,000 new targeted contacts immediately. (Lists are deduped to eliminate redundancy and costs.)

Regulatory Compliance:

Email outreach had to strictly adhere to CAN-SPAM and HIPAA guidelines, ensuring data protection and ethical marketing practices.

Limited Engaged Traffic:

Existing email campaigns were struggling with small audience sizes and they were looking to educate more households with programs and updates on FDA trials on new research.

Webinar Promotion Challenges:

Summit For Stem Cell aimed to increase attendance for educational webinars and fundraising but had difficulty driving targeted and scaled up traffic to registration pages.

Solution

Target Heart developed a big data, highly targeted email marketing strategy to rapidly grow Summit For Stem Cell’s reach while ensuring compliance and optimizing engagement. Our approach included:

1. Email List Expansion & Compliance:

Implemented data partnerships and ethically sourced opt-in lists to grow the organization’s email reach from compliant servers to over 300,000 households affected by Parkinson’s in the U.S.
Ensured all email acquisition efforts complied with CAN-SPAM and HIPAA regulations, maintaining trust and legal integrity. Legally reviewed terms and conditions with big data partners determined the opt in and self identifying nature of house holds affected by Parkinson’s met compliance needs prior to deployments of email blasts.

2. Optimizing Open Rates Through Targeted Messaging:

Conducted A/B testing on subject lines to align with industry best practices.
Leveraged granular demographic targeting to deliver relevant content, resulting in open rates between 11% and 18%, meeting industry benchmarks.

3. Driving Click-Throughs to Webinars & Website:

Optimized email content with clear CTAs and engaging visuals to encourage clicks.

4. Enhancing Engagement & Donor Communications:

Introduced greater reach for donor engagement and event reminders.

The Results

300,000+ Households Reached:

The email database significantly expanded, providing greater awareness for Parkinson’s research and wellness programs.

Industry-Standard Open Rates (11-18%) Achieved:

A significant improvement in engagement and email deliverability.

Higher Click-Through Rates:

Email campaigns successfully drove traffic to webinar registration pages and the organization’s website.

Full Regulatory Compliance Maintained:

The campaign adhered to CAN-SPAM and HIPAA requirements, ensuring ethical outreach and data protection.

Low Unsubscribes ( less than 0.5% )

in demonstrating, relevance, targeting, and appropriate frequency to avoid recipient fatigue.

Conclusion

Through strategic email marketing initiatives, Target Heart helped Summit For Stem Cell expand its digital outreach, boost engagement, and drive meaningful action—all while ensuring compliance with regulatory standards. As a result, more households affected by Parkinson’s disease received valuable information, engaged with the non-profit’s programs, and participated in critical fundraising and educational efforts.

For non-profits looking to scale their digital marketing while maintaining compliance, Target Heart offers data-driven, results-oriented solutions. Contact us today to amplify your mission.
www.targetheart.com