Messaging That Resonates, Relocates and Redefines

Part of TargetHeart’s Loyalty Optimization Suite

Loyalty doesn’t grow from discounts and drip campaigns alone—it grows from how you speak to your customers and how they feel when you do.

Check Out Our Great Messaging Hall of Fame: Video, Social, Billboard

At TargetHeart, we help brands create messaging that goes beyond conversion. Our messaging framework is built to be timely, relevant, respectful, and deeply human, because when people feel truly seen, they translate and transform.

The Psychology of Resonance

We design messaging to hit the logical/ emotional sweet spot where empathy meets action. That means:

Timely

Anticipating your customer’s needs before they ask

Relevant

Speaking to the right context, moment, and mindset

Respectful

Honoring their time, intelligence, and boundaries

Skill-Affirming

Positioning your product or service as a partner, not a crutch

Welcoming

Inviting your audience into a bigger story

Big Purpose-Driven

Connecting your message to values that matter

Messaging That Builds Bonds

Discover content that is engineered to inform, and to inspire emotion and action. Messaging can cultivate:

Care

Letting customers know they’re more than a transaction

Belonging

Making people feel like they’re in the right place

Trust

Rooting communication in consistency, honesty, and clarity

Empathy

Meeting people where they are, not where we want them to be

Advocacy

Encouraging customers to share, uplift, and advocate naturally

Purpose

Reminding people that working with you means something deeper

What This Looks Like in Practice

Onboarding sequences that say “we see you, and we’re here to help”
Emails that evoke personal, not programmatic
Website copy that meets both emotional and informational needs
Push and SMS that are welcome, never interruptive
Loyalty program content that recognizes contributions and affirms identity
Campaigns that reflect your values, not just your offers

Our Messaging Method

Empathy Mapping

Understand your customer’s emotional world

Tone Architecture

Define voice rules that guide every touchpoint

Message Sequencing

Align tone, timing, and content with the journey

Emotional UX

Match words with the rhythm of your experience

Human-in-the-Loop AI

Scale quality messaging without losing your heart

You’re Not Just Talking to a Market—You’re Speaking to People

Whether you’re reaching thousands or just a few, we help you create messaging that evokes care, not marketing.
Let’s make your brand voice one that people want to listen to—and believe in.
Schedule a Messaging Discovery Session