Improved ROAS for Top Hotel
Client: Hilton-Managed Local Hotels, Carlsbad, CA Case overview How Target Heart LLC Drove Record-Breaking ROAS for a Hilton-Managed Hotel in Carlsbad, CA Objective: Increase direct bookings, maximize occupancy, improve revenue per available room (RevPAR), and reduce reliance on costly Online Travel Agency (OTA) commissions. Industry Hospitality Background Two premier Hilton-managed hotels in Carlsbad, California, sought…